I've been getting by with lower quality soft tapes but mostly not using them because I'm not satisfied with that quality. Reaching for the Hilti or Fatmax instead.
I've just bought a Weiss measure only to find that it's metric only and measures from 114.5mm back from the hook so kinda annoying to work with even if I worked in metric...
Pretty frustrated by that considering the reputation Weiss measures have (the listing also stated the length in feet so I assumed it was marked with both)
So... What measures do people like? Well built, accurate measures. I know Bright Tangerine ones have a good reputation, however I am somewhat adverse to leather bound things.