Hello all! I am coming to you to gather great ideas and thoughts about the ever evolving world of equipment rental. I think many of us own much of what we like to use often. For example, i own several monitors, Teradek systems, Wireless FF, and a bunch of other camera dept AKS. I have purchased the stuff i use (and have requested of me) all the time, it just made more sense to get the kit rental on top of my day rate for the stuff I was literally renting for every job. I fully understand that specifics will be impacted by location, items, etc. but I feel that most principles of approach can and will work just about anywhere you may be.
 What are the traditional going rate guidelines for pricing personal gear that you have seen in your area? For me, I have always heard that you should price gear between 5-10% of purchase price. For those of you that have a fair amount of personal gear that you like to rent out on jobs, how have you seen the industry change in regards to Production picking up your gear as opposed to going solely through a rental house? I like to get my gear on as many shows as possible, but I find that it has become harder and harder to get a fair kit rate out of productions, because major rental houses have the ability to really undercut rates and give much of the smaller gear to the job for next to nothing if not "free". Lets hear it, I like to check in every once in a while and get the good, bad, and ugly on topics like this. Thanks all. 


